Tracking Adsense placement targeted ads

Does Adsense placement targeted ads pay you more? Is your site more famous and Globally visible if you have Placement targeted ads?

Adsense ads are contextually targeted to the publisher’s websites, which means, the best suited ads appear in the publishers website. However, Advertisers can place their ads in certain places (ad units) where they find a match in the user’s interests of that website/page and their campaign goal. This type of Advertising is called Placement targeted advertising.

But as a publisher you can define your own ad units that can be placement targeted. To enable an ad unit to be placement targeted go to the channels page under the Adsense setup tab, select the appropriate channel and click on edit settings.

There you can see “Show this channel to advertisers as an ad placement” options which have to be checked. A neat and informative title and description would make it much easier for the advertiser to know about that ad unit.

Once you make an ad unit available as a target, advertisers may want to place their ads if they see high ROI in that ad space. To know whether you have any placement targeted ads or not visit the ad review center option in your Adsense account and there you have the option to allow or disallow an advertiser to target your ad unit if there are any placement targeted ads that is.

If you want to view the performance of placement targeted ads, go to advanced reports, select Adsense for content as the product and select show data by ‘Individual Ad’ and check the box that appears next.

There you can see the performance of placement targeted ads and contextually targeted ads on each day. Generally, Placement targeted ads are paid on a CPM basis and so you may not see any revenue for quite sometime after the placement targeted ad appears as that ad needs 1000 impressions to generate any revenue.

So I’d say its completely a myth thinking that placement targeted ads pay you more than normal CPC ads as it entirely depends on the Advertiser who is targeting you.

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