Comments on: How the brand ‘Tiger Woods’ turned from Hero to Zero

By: Sriraj

Sriraj — Thu, 17 Dec 2009 12:46:09 +0000

So you say ‘Just another day at the office for the champion (Accenture)?’ It may not be that simple for Tiger. Considering his age and the announcement made by himself that he’ll be away from prof golf for a while, a come back (successful that is) will just not be that easy.

By: Priya Q

Priya Q — Thu, 17 Dec 2009 11:36:59 +0000

well, thats marketing! Accenture by disassociating with the Tiger brand purely is tell its customers that they are ‘fair’……matter of time if not Accenture some other brand will pick Tiger when his hay days get back that is!

By: Sriraj

Sriraj — Thu, 17 Dec 2009 03:19:05 +0000

Perfect. But I have to say that Tiger is still a high performer albeit, in things other than golf

By: Arun Basil Lal

Arun Basil Lal — Wed, 16 Dec 2009 18:44:01 +0000

Lol, looks like they realized that the Tiger is no longer a high performer. The tag of DoCoMo holds strong. Life changes in seconds

By: Sriraj

Sriraj — Wed, 16 Dec 2009 07:29:42 +0000

Ohh seriously?
He is Tiger after all, once he swings his Club again, he’ll be back (or is that that simple?)

By: Jagdeep

Jagdeep — Wed, 16 Dec 2009 07:26:29 +0000

I would have committed suicide if I were Tiger woods.