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How the brand ‘Tiger Woods’ turned from Hero to Zero

December 16, 2009 · Article by Sriraj · 6 Comments 

Just a few days ago I heard the news that Accenture has ended a long standing deal with Tiger woods after all those controversies surrounding the Tiger unfolded. And now I see a live example of what that means to Accenture and Tiger woods.

This is just a great example to see how a mighty brand ‘Tiger woods’ turns zeros from being a hero with in a span of just 1 month.

Accenture-and-tiger-woods

Where is the tiger?

The first picture was an Accenture advertisement in India’s Times of India’s Accent edition on November 11 and the second one on December 16.

Where is the ‘Tiger’ in the second one? Also note the difference in the introduction.

Image © TOI

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Comments

6 Responses to “How the brand ‘Tiger Woods’ turned from Hero to Zero”
  1. Priya Q says:
    December 17, 2009 at 5:06 pm

    well, thats marketing! Accenture by disassociating with the Tiger brand purely is tell its customers that they are ‘fair’……matter of time if not Accenture some other brand will pick Tiger when his hay days get back that is!

    Reply
    • Sriraj says:
      December 17, 2009 at 6:16 pm

      So you say ‘Just another day at the office for the champion (Accenture)?’ It may not be that simple for Tiger. Considering his age and the announcement made by himself that he’ll be away from prof golf for a while, a come back (successful that is) will just not be that easy.

      Reply
  2. Arun Basil Lal says:
    December 17, 2009 at 12:14 am

    Lol, looks like they realized that the Tiger is no longer a high performer. The tag of DoCoMo holds strong. Life changes in seconds ;)

    Reply
  3. Jagdeep says:
    December 16, 2009 at 12:56 pm

    I would have committed suicide if I were Tiger woods.

    Reply

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