What if I ask you ‘Which company has the highest market share in mobile handsets in India?’ Most you would say ‘Nokia’ without any hesitation. While you are correct for now, it may not be the case a few years later, or may be not. Read on:
Voice and Data recently released a survey report on mobile handset market share in India which says a lot of things on where India is heading to.
In the financial year 2009 – 10, the market share of Nokia in India stood at 52.2%. That’s a good 11.8% fall from 64% in the last financial year.
Samsung with its wide range of ‘Corby‘ and ‘Star‘ branded mobiles has caught the attention of young Indians that played its part in raising its Market share from 10% to 17.4%. LG stands third at 5.9% share.
On the other hand, the Indian handset makers, whose combined market share was just lurking between 3 to 4% in the previous financial year has grown up to 14%. Micromax mobiles topped the chart (of Indian makers) with 4.1% share followed by Spice (3.9%) and Karbonn mobiles (3%). Recent entrants such as Lava mobile, Lemon mobiles and Max mobile too are hovering around that 1% market share.
It’s not rocket science that why these Indian handset makers saw that instant success. It’s all thanks to the falling telecom calling prices and hence the need for Dual sim mobiles. These handset makers made huge money in very little time and were sponsoring events like crazy, including the BCCI cricketing events, which isn’t a small boy’s thing.
For some reasons, Big players such as Nokia were reluctant to produce Dual Sim mobiles. Realizing this ‘about to get worse’ situation, Nokia recently announced its first round of Dual Sim phones that will soon be introduced in India. When it does, it is sure to receive a warm response.
Some call the Indian handsets as ‘Made in China and sold under Indian brands’ seeing their awful UI’s and cheap plastics’. Yet, they are cheap and offer Dual Sim capability and hence people go crazy and buy them. Nokia, on the other hand is know for its Quality and longevity (which seriously lacks in the other category handsets) and hence should receive good, if not great response to its Dual sim mobiles.
However, the Dual sim craze might not last longer as consolidation is expected in the Indian market when maintaining 2-3 Sim cards would prove to be heavy. And not to forget the 3G entrance to India in or around October this year when people would certainly look for 3G handsets (See Nokia 3G Mobiles).
so we talked about all the brands, we talked about their prices but no one talked about the amount of radiation these cheap cell phones produced as compared to brands like nokia and samsung…
No, LAVA International is an Indian Company.
Is Lava mobiles a Chinese brand?
If you guys are talking about technology, then apart from these Chinese brands there are other Big companies coming to India like Sharp. Its Japan’s NO 1 Brand, as far as the aesthetic, style, design, Quality, longivity and technology is concerned its much, much ahead than any other mobile technology companies in the world. Let’s watch these companies performances in India.
let tell you if you want to say what’s lowest cost of a handset , it’s about 350rupees, how can ? if it’s just from the point of talking with someone through wireless RF transceiver, it ‘s enough! along with this point, though what’skind of after service will you be glad to take? with fast technology revolutionary, even that you have repaired with your handset, cost rs 500.– is that a same cost for you to take another brand new handset? also as one analytist tells that, we always change our mobilephones subjecting to our consumeability, when you can take a phone at 3000rupees, then you will forget that 1000 rupees ,neither it’s good condition or bad condition, a joke, if it’s good, you may drop it broken, as a reason to change a new phone..
so when will be stable time for such phone makers to push on their afterservice centres?
frankly speaking , never hope that…., because you can take a low cost phone, it likes a one time tissue, use it off, then throw it away, it’s cool.. who knows what will be involved with such damn guys .
it’s better while you take one phone for yourself use is to go to a famous retail shop or telelcome carrier ‘s lobby … , as they may give you a good invoice for one year warranty, at least that may help you to convince yourself to be a brand holder. in the other way is to contact with a chinese phone wholesaler. such as MPMAC ( manufacturing association of mobile phones in China), i knew a famous person who named “frank d. lee in India” is a top 1 importer for such chinese mobile phones” he gathers a lot of wholesalers in those major cities in india , and import millions of handsets per month to india, also a lot of wholesalers are directly taking their phones,
Dear All,
Let me tell you all these mobile handsets specially with qwerty keypads & dual sim are made in china….indian companies are just placing bulk orders to the vendors in china getting huge discounts by paying cash & then selling in india by adding some renowned applications are facebook, operamini etc.
Even the elctronics items viz vehicle tracking systems, music players, AC, Refrigrators, TV are imported in india by big brands & after putting their own tag , these products are being sold in india.Products like Koryo, Videocon Mobile Phones, All the Vehicle Tracking Systems are imported from china.
I wonder if china is able to manufacture such handsets why the country like india which is almost same in the cost of labour is so far able to do.
From where these chinese vendors are getting state of the art technology like EDGE Technology & selling them at much cheaper rate.
But , allow me to tell you guys…the spped with which we are seeing such companies in the indian market………double the speed these companies will get disappeared one day.All these companies just intended to trap huge indian customer base without any specific customer service base.Even some of the Brands like Rays Mobile donot uses shared stores for providing after sales servive to the customers whereas some of the Brands like Karbonn Mobile still dont have their service centers in many places.So, be cautious while purchasing these “low-cost, high Technology”Handsets.
Previously, companies like Reliance Communication used to import CDMA Hnadsets from china & offer them to the customers on EMI Payment Basis claiming the huge price of those phones.Imagine, that time a basic phone with polyphonic ringtone was offered by Reliance at Rs 10,000 or an EMI of Rs 500 per month till 2 years but today if you see the market you will get a High-Wi mobile handsets with nearly all the features ofBlackberry or even Apple in approximataly Rs 6500, so one can imagine how the Customer was exploited by these companies.
Just want to assist…before buying any electronic gadget….Must ask about its after sales service (Service Centers with address & Phone Numbers).Donot only ask about the price & the features.
Cheers !!!!!!!!
Nokia is Father of Technology ,Other all handset manufacturer copied to it
Today May be it Slow Down but again it will come with New technology and Eat all market
~ Reconize the True Things
if u know that
nokia copy 5233 from samsung star s5233
7230s from s5200
5235 from s5620
and also samsung is best ASP (AVERAGE SALE PCS) IS BETTER THAN NOKIA
nokia is not father but motorola is the father of mobile tech but now a days samsung is far ahead of mobile technology
nokia is the trustful brand,person who are concerned about the life of the set must prefer nokia
Dear Nokia is not the father or mother of such technologies. they are marketing experts. the technology was nurtured by Motorola, Siemens like companies. nokia followed them and used their Marketing skills to capture the market. As far as technology is concerned there is no operating system known in india which i have not used. but believe me nothing is as fast as IOS latest versions. even android (which is my current OS) is not as good as IOS.
Nokia is master of antena’s that too they have developed from some dead companies technology. One was Alcatel. Alcatel was best with their antena, but they could not do well with other things and withdrew from most of the markets. Nokia is not ready to leave symbian, even the latest version of symbian is not as fast as android 2.0 and now android is upgraded with honeycomb.
With symbian you can not imagine running a 1 gzh snapdragon. Nokia has to grow with the market. their Maemo project is still somewhere in the darkness. samsung camputed the market with the dynamism.
well,
its no more about brands.
its about customer satisfaction.
right now i use 3 mobiles simultaneously.
ouy of which 2 are micromax Q1 & Q5.
the third mobile i have is samsung monte.
i bought monte for 3g.
bt wen it cums for net usage,
i prefer Q5 as it has higher net speed.
Q1 was for looks n msgng.
now if i go in nokia,
at d same range i wont get a gud deal.
i thot of having nokia 5530, bt d same old look (5800,5230,5233,5235)
n it dsnt hav gps
so dat wsnt wrth it
same was d case wid other 2 cells
are you insane. q5 can not grip the speed of a 3g phone. i have this phone to and used with airtel, vodafone and aircel. it can not show the email completely when integrated with its email client. says not enough memory.
it hardly gives speed of 12-17 kp per second. micromax has no service base (to cover even delhi) their site, customer care and authorised dealers all are confused.
i finally brought samsung galaxy 3 with 640 mhz processor and android 2.1 OS, its touch experience (capacitive) is just like iphone. i love this phone. i am used to open 3-4 site, g talk, music, msging, email on built in email client all at same time running on my phone and it has no problem, in addition to this it is running 16 gb card and 7 gb already filled. can u imagine the technology required to do this all.
its processor is superior to iphone 3gs (600 mgh.)
Micromax had good sound quality and speaker thats it. its mouse sucks.
sir if u have data of west bengal market size of mobile hndset with districwise kindly send me mail if any charges then i pay u send me detail
Sony Ericson Nowhere
Dude sony is very fast with internet. the speed which ppl experience on blackberry i experienced on sony that too year 2006 with its in built email client. i was used to click images and send via email. i had service of vodafone. i loved sony.
Mails were delivered in 12-18 seconds.
Well, honestly speaking, the companies like Videocon and Micromax do use an openware software called MTKB which is commonly found in Chinese Junks. But the hardware quality of these brands aren’t really of CHINESE!
These companies do import mobile phone chipsets from Thailand at a very nominal price (Say 50 Rupees per chipset) and sell the finished product at a relatively cheaper price. It’s a win-win for both the consumer and the manufacturer!
Hi.
Its not just people saying that these Indian made phones are actually made in China. It’s a fact. I have one Videocon mobile and my friend has a China handset and they are carbon copy of each other. If a trusted brand like Videocon is itself doing like this then we can imagine what others like Micromax or Karbonn are doing.
I can confidently say that they are ‘China kaa Maal’ that you have to throw away after a year or so.
If you know a bit of technology and semiconductor industry, you won’t creep about made in China. 80% semiconductor manufacturing of world is from china.(Nokia,
iphone,samsung,moto…all import parts from china)
It is good that Indian companies are getting into “Fab less Design company model”. We can do the design, we get the profit and let the manufacturing guys do the “dirty work”.
It is not China kaa Maal any more, it is China kaa Maal at “designed, verified and certified by Nokia, samsung, Iphone or Videocon.
BTW, if you don’t trust this, open N97 like expensive phone some day. Open a Dell/HP computer.
A little correction. Those Nokia or Samsung mobiles that you mentioned could be ‘made in china’, at least parts of it. But, they will have their ‘own units’ there. China is only being used to lessen the production costs.
But, the other phones, Micromax, Karbonn et al, are exclusively manufactured by very small factories in China who also manufacture mobile for any other company they receive orders from and export to India.
Very recently, I say very recently, since the Government of India put some restrictions on imports of China mobiles, these desi companies started to import parts of the cell phone and ‘just assemble’ them in a local assembly plant set up by them. They are nothing more than a China ka maal..
And FGS, please don’t put Videocon in the same league as those Iconic brands Nokia, Samsung and iPhone that you mentioned.
Well said that china is providing service to all electronic market. I have one iphone 3gs in my room (my room mate owns it) it is manufactured in china. china does not mean bad quality. it depends what you have demanded. quality in any conditions is maintained by the brand. as they set the standards for material and operations for their products/parts.
if you are buying some thing for few rs how can you expect the quality to be like phillips. it will obviously be degraded.
so do not blame the country who is atleast giving something to market, every one is earning. and ya its win win condition for all.
however india has lot of potential and should develop such habit here to take a big share in this market.
Naveen,
For how many years anyways do you intend to keep your mobile? 1 year, maximum 2? one can afford to change mobiles so frequently only if their price is reasonable to do so. These phones from videocon or Bright telecom, lava, etc are loaded with latest features and price so reasonably that one can keep on changing phones every year and have new phones. What’s the harm in it? Can one afford to keep on buying new Iphones/Blackberry/High end Nokia every year? I am talking about people in general and not specifically you… On the whole, my take is that people generally buy these brands ( micromax, lava, videocon, Bright Telecom – GFone) etc for their dual sim and latest features including good camera at the cheap price at which thdey are available and then sell if off in one year and buy another phone….