What if I ask you ‘Which company has the highest market share in mobile handsets in India?’ Most you would say ‘Nokia’ without any hesitation. While you are correct for now, it may not be the case a few years later, or may be not. Read on:
Voice and Data recently released a survey report on mobile handset market share in India which says a lot of things on where India is heading to.
In the financial year 2009 – 10, the market share of Nokia in India stood at 52.2%. That’s a good 11.8% fall from 64% in the last financial year.
Samsung with its wide range of ‘Corby‘ and ‘Star‘ branded mobiles has caught the attention of young Indians that played its part in raising its Market share from 10% to 17.4%. LG stands third at 5.9% share.
On the other hand, the Indian handset makers, whose combined market share was just lurking between 3 to 4% in the previous financial year has grown up to 14%. Micromax mobiles topped the chart (of Indian makers) with 4.1% share followed by Spice (3.9%) and Karbonn mobiles (3%). Recent entrants such as Lava mobile, Lemon mobiles and Max mobile too are hovering around that 1% market share.
It’s not rocket science that why these Indian handset makers saw that instant success. It’s all thanks to the falling telecom calling prices and hence the need for Dual sim mobiles. These handset makers made huge money in very little time and were sponsoring events like crazy, including the BCCI cricketing events, which isn’t a small boy’s thing.
For some reasons, Big players such as Nokia were reluctant to produce Dual Sim mobiles. Realizing this ‘about to get worse’ situation, Nokia recently announced its first round of Dual Sim phones that will soon be introduced in India. When it does, it is sure to receive a warm response.
Some call the Indian handsets as ‘Made in China and sold under Indian brands’ seeing their awful UI’s and cheap plastics’. Yet, they are cheap and offer Dual Sim capability and hence people go crazy and buy them. Nokia, on the other hand is know for its Quality and longevity (which seriously lacks in the other category handsets) and hence should receive good, if not great response to its Dual sim mobiles.
However, the Dual sim craze might not last longer as consolidation is expected in the Indian market when maintaining 2-3 Sim cards would prove to be heavy. And not to forget the 3G entrance to India in or around October this year when people would certainly look for 3G handsets (See Nokia 3G Mobiles).