Yesterday, we gave you a glimpse of Uninor’s tariff plans in India. From that it was very clear that Uninor isn’t willing to make an aggressive entrance like that of a Tata Docomo. Although there is a per second billing plan in its armory, the plan costs you more compared to other networks, in the sense that the default call rate in Tata Docomo is 1ps/sec and you needn’t recharge with any pack to avail that. But it isn’t the case here as you’d have to shed 50 ps a day to get into this plan and more over the STD rates still cost 2 ps/sec (The default plan here is the normal 1 rupee per minute plan).
Now there are two things to analyze:
One, Tata Docomo wasn’t strong in the network side (I still here complaints regarding network unavailability) and so it had to do something new. As it builds its customer base, it is working on its network base as well.
Two, since Uninor isn’t that aggressive, to be successful, it has to make sure that its network is complete (at least be completely ready in all parts of metro cities) before it launches its operations. Since the plans aren’t cheap/competitive, Uninor may not look at targeting the sliding customers but will be targeting new subscribers, which should be a tedious task. All the deep rooted players like Airtel, Reliance, Vodafone, Idea, Tata teleservices have strong networks in all major areas, so it should find it tough to even attract new subscribers. If I were a new subscriber, I’d look for a provider that gives me great network quality with competitive rates, and that for me at this time is still Airtel (Of course, that depends on where you stay also). Since Uninor is a new entrant we cannot comment anything on its network quality or strength as yet.
But one good thing for Uninor is that, it’s got the backing of one of the world’s largest telecom operator in Telenor.
Uninor is targeting a long term goal of 8% pan India share by 2018.