If you thought ATM stands for Any Time Money, now meet ATG, Any Time Gold. For the first time in India, Geetanjali Jewellers has introduced a vending machine that automatically lends Gold (silver and diamonds too) when you feed the machine with the required amount of (currency) notes. Silver coins, Gold coins, bars, necklaces with pears and diamonds worth between Rs.1000 and Rs.30000 will be available in each of these machines.
Since you are talking about big money (obviously, if it involves the yellow metal), it makes sense that you first see what you get. The Vending machine does just that. It shows you 36 different items that you can select from.
The Vending machine is unveiled in Mumbai, but the company plans to invest Rs.50 crores on the machines to bring it to Big Malls, Airports and Temples (hmm, nice idea?) across the country with in the next 3 years.
Its prime target customers are those who want to make a quick purchase (instead of going to a bank or a similar place) of gold coins, last minute festival shopping and those who wants to give coins as gifts.