First it was Tata Docomo that brought up the fight for lower STD call rates with its 1 second pulse which is followed by Vodafone South STD pack, Aircel’s 1-2-3 STD plan, Virgin mobiles less than 1 paise per second STD plan and also Reliance Jaadu STD pack.
Clearly, one Big name that was missing in the list was Airtel. Although Airtel has brought up its Special 5 offer lately, its fruits were only available when calls are made to Airtel numbers only and are limited to only 5 such numbers.
Now its time for the Big boy to step in and take a piece of cake from the rest of the Group if not pull the entire cake.
Airtel has announced an ‘Airtel Advantage Plan’ with which an Airtel customer can call any networks number (unfortunately, this plan too is only applicable for Airtel to airtel calls) either Local or STD at only 50p/s.
This offer can be activated by purchasing the Airtel Advantage plan at Rs.51 from Airtel relationship centres or other retail stores. The validity of this plan is 30 days.
It looks like Airtel is seriously banking upon its 110 million mobile subscribers. It also came up with a research study that 90% of the calls made are from its subscribers are within its network, ie, Airtel – Airtel, so they hope that this offer will be as good as any other operators ‘any network STD’ offer.
I seriously doubt it.
Now it’s all up to you to decide which network you choose for our STD needs. As far as I’m concerned, I still prefer Docomo as my average call lasts for about 3-4 minutes and I make at least 30-40 STD calls a month. So on the long run, the Docomo’s 1 second pulse saves me enough rupees to beat the Airtel’s 50 ps/min offer and what’s more, you don’t have to recharge with 51 or 61 every month, its all there as default.