In my previous post i have shown how to make your recent comments appear in your sidebar.
Now let us see how to swap the blog title and post title in blogger for a better SEO.
The default system in blogger is that the blog title appears first and next your post tilte.
The search engines give more importance to the words that comes first and gradually the priority decreases.So in the case you blog name is so long that your post title’s dont even appear in a search, you better make this change.
First go to layout and then edit HTML.
Then find for <title><data:blog.pageTitle/></title>
It will be at the top of your template just below the opening <head> tag.
A good way to search anything is to put the cursor in the place where you wan to search and press ctrl+f.
A find box appears at the top right side foR IE or bottom left for firefox.Then type the word which you are looking for.
The <title><data:blog.pageTitle/></title> line says that your blog title appears first and then your post title.
Now we should replace that with the tags below to make the post title appear before blog title.
<b:if cond=’data:blog.pageType == “item”’>
That’s it.Save your template and view any post to observe the difference and also observe the increase in your traffic too after few days.
The effect of the above change is that suppose you blog header is “latest news on indian cars” and one of the post name is say ford fiesta.
Without the change we made on the top of your browser you can see latest news on indian cars – ford fiesta
After the change it would be like ford fiesta-latest news on indian cars,Which is much better.